Marketing + Promotion
We will be actively driving traffic throughout the year in WSJ + Barron's. This includes print ads, online banners, and social promotion (LinkedIn, Facebook, etc.) In all, we will spend well over $1million in equivalent media to make sure that the online directory is in front of the Dow Jones audience.
Print Advertising: We run print ads in Barron's semi-monthly, and in WSJ quarterly
Online Advertising: We are running online banner ads across the DJ network (WSJ + Barron’s)
Social Media: We promote the directory and rankings yearlong on linkedin and facebook. We now also run paid advertising on facebook.
Content Marketing: Most of our advisor-related content includes links to the rankings or directory.