Department store pioneer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." A century later advertising is a massive enterprise with creatives, planners, buyers, analysts, demographers, etc, all trying to reach the right "eyeballs" at the right time. Fortunately, we've cut all of that out and delivered you a turnkey, multi-million dollar ad campaign.
We haven't sat on our hands waiting for readers to come to you, we've pushed Barron's advisors out to our readers through the equivalent of $3.1m in advertising in Barron's, WSJ and Marketwatch.*
Here are the topline ways we've promoted the Barron's advisors since last June (from $$$ to $):