Your own ad campaign

Department store pioneer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." A century later advertising is a massive enterprise with creatives, planners, buyers, analysts, demographers, etc, all trying to reach the right "eyeballs" at the right time. Fortunately, we've cut all of that out and delivered you a turnkey, multi-million dollar ad campaign.

We haven't sat on our hands waiting for readers to come to you, we've pushed Barron's advisors out to our readers through the equivalent of $3.1m in advertising in Barron's, WSJ and Marketwatch.*

Here are the topline ways we've promoted the Barron's advisors since last June (from $$$ to $):

• 8 months of digital banner ads on WSJ, Barron's, Marketwatch 
• 28 print ads in WSJ and Barron's (including ads in the rankings)
• Paid google search
• Paid social media (LinkedIn + Facebook)

In short, we can't guarantee our readers will connect with you, but we've given you the absolute best chance that they will through continuous promotion of the directory and the rankings. 

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ABOVE: An ad in the Markets section of WSJ on March 20. Is your advisor battle-tested?

* advertising priced at ratecard