In defense of vanity...

As we're putting together the directory, I'm reminded about vanity links. In short, a vanity link is a shortcut url that substitutes for a more complicated one. For example, Barron's uses barrons.com/fa as a shortcut for barrons-conferences.com/guide.html.  

For those of you with onerous web addresses, it might be worth having a conversation with your marketing people to see if you can get something more succinct. For example, your actual url might be ubs.com/phoenix/fa_americas/hudsonwealthmanagement but it is possible to have them create ubs.com/hudson as a shortcut. This link can be used in your printed materials, and adds a little marketing polish.

The same is true for email addresses. Firms assign full-name emails by default, but is technically possible for you to have a shorter version. For example, david.m.hudson@ubs.com can be customized to david@ubs.com. It's a small thing in the grand scheme, but it does show some marketing savvy and adds a touch of humanity to an impersonal medium.