Flight to Quality

Hope everyone is safe and healthy.

Although the market is down, advisors — particularly top advisors — see an opportunity to differentiate themselves. “This is what I have trained for.” says top advisors Geri Pell. “This is when we really get to excel.” Advisors to high net worth investors also see a financial upside to disruption. "I think this may be one of the great buying opportunities for us for the next 10 years," says Hall of Fame advisor Christiane Olsen. 

This bullishness is echoed by the staff at Barron's. In a time of uncertainty like this, we have seen extraordinary interest in our content as investors seek out quality analysis.

• Barrons.com subscriptions have set new records, and are 668% over our annual target..
• Barron's Group digital audience is 79m unique users month to date, up +179%.  
• Barrons.com has 12 million unique users in March 
• And MarketWatch is at a stunning 66m unique users, month to date

Across our digital network and in print, you have access to millions of high net worth individuals seeking advice. They could be self-guided investors who had until now thought they could manage without professional guidance. They could be younger professionals who have never experienced market shocks like this. Or, they could be investors with sub par advisors whose shortcomings have been covered up by a decade of gains. All of this spells opportunity open only to ranked advisors.