The As you probably know, our December issue on Kids + Money published earlier this month. Obviously we had a good amount of traffic to our sites, but as usual with the Guides, we are promoting the content outside our walls.
Each article contains a link to the directory where an interested client can connect with you.
Tie-in #1 The editorial inset that has all of the guide content AND a link to the directory
Tie-in #2 Articles have a rotating ad unit that includes a link to the directory.
One added bonus for participants in the directory is the inclusion of your firm name in our paid search. Google allows us to enter search terms that may be relevant to someone looking for an advisor. Adding the participants to this keyword list ups the chance that the rankings and/or directory links appear in the paid ad spot.
Lastly, now that the indie rankings is in the books, we're starting to promote it internally on WSJ, MarketWatch, and Barron's. For added visibility, we're doing some paid promotion on Facebook.
Our belief is that our sites provide the best quality audience for your spend, but we include additional external marketing for promotional purposes and to raise awareness of the rankings overall.