Barron's Advisor Marketing Program
Picture

Continued testing in social media

7/16/2019

 
We continue to test social media to supplement the Dow Jones audience. Here are the latest updates.

FACEBOOK
We're maintaining a baseline paid presence on facebook. We also ran some small scale tests targeting local audiences. We tested Denver, Iowa, San Fran and Atlanta. Iowa had the highest engagement. We will continue to look at the numbers going forward. 
Picture

Picture
PAID SEARCH
We rolled out paid search on Google for terms like "best advisor" or "advisor near me." The initials indications are good; it is more expensive relative to facebook, but presumably a higher quality visitor.

LINKEDIN
LinkedIn is an interesting case study. So far the cost to drive someone to the rankings page is exorbitantly more (up to 32x) expensive than other channels. Also, the engagement (likes, comments) is lower. Despite this, we think with very precise targeting, it can justify the high cost. 
Picture

Comments are closed.

    Barron’s 

    This blog is designed to help your team get the most out of their participation in the Barron's Advisor Directory.

    Archives

    August 2020
    April 2020
    March 2020
    February 2020
    December 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019

    Contact Us

About Us

Contact Us
Barron's

Terms and Policies

Privacy Policy
Terms of Use
Data Policy
Cookies
Picture
© Copyright 2021. All rights reserved.