Barron's Advisor Marketing Program
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August Directory

7/24/2019

 
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The next issue of the Barron's Advisor Directory will appear August 26. As you may recall we've a special section around the Directory called the "Guide to Wealth." The next issue will be dedicated to tail risk. Barron's  takes a look at a range of steps the wealthy are taking to prep for disaster from the extreme – luxury bunkers – to the mundane – holding more gold. Mark it in your calendars. Mark your calendars. 

Continued testing in social media

7/16/2019

 
We continue to test social media to supplement the Dow Jones audience. Here are the latest updates.

FACEBOOK
We're maintaining a baseline paid presence on facebook. We also ran some small scale tests targeting local audiences. We tested Denver, Iowa, San Fran and Atlanta. Iowa had the highest engagement. We will continue to look at the numbers going forward. 
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PAID SEARCH
We rolled out paid search on Google for terms like "best advisor" or "advisor near me." The initials indications are good; it is more expensive relative to facebook, but presumably a higher quality visitor.

LINKEDIN
LinkedIn is an interesting case study. So far the cost to drive someone to the rankings page is exorbitantly more (up to 32x) expensive than other channels. Also, the engagement (likes, comments) is lower. Despite this, we think with very precise targeting, it can justify the high cost. 
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Clarification on the rankings and logos

7/9/2019

 
There is still some confusion as to what advisors can and can't do with the rankings and logos. Hopefully this post will clear that up. The good news is that our group has pushed to make the rankings more accessible to the public and negotiated to give advisors more leeway in promoting the rankings. 

LINKS TO THE RANKINGS/PROFILE
You are free to share the link to any ranking on Barron's. Generally we recommend that you use the link to the "table" version of the rankings: Top 1,200 Table. You may (and should) also share the link to your profile page. 

RANKING ICON (LOGO) USAGE
As part of your package, you can use the ranking icon in your email signature, on your website, and on social media. You are completely free to link the logo to the rankings and/or your profile page. In fact, it is encouraged as a way to help boost your name in Google Search. 

Sample email signatures. (Not all firms allow images in your signature)
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Sample Social Media (Twitter/LinkedIn)
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Direct link from your website
Text links within a bio
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Logo linked to rankings/profile with "awards" section of a website
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