Flight to Quality
Hope everyone is safe and healthy.
Although the market is down, advisors — particularly top advisors — see an opportunity to differentiate themselves. “This is what I have trained for.” says top advisors Geri Pell. “This is when we really get to excel.” Advisors to high net worth investors also see a financial upside to disruption. "I think this may be one of the great buying opportunities for us for the next 10 years," says Hall of Fame advisor Christiane Olsen.
This bullishness is echoed by the staff at Barron's. In a time of uncertainty like this, we have seen extraordinary interest in our content as investors seek out quality analysis.
Big ticket items
We've been asking advisors who participate the Guide to Wealth if they've won any new business because of it. Here are some big wins advisors have passed on to us:
Despite the uncertainty ahead, there is an opportunity for top advisors to scoop up dissatisfied clients, and Barron's and WSJ are one of the best places to find them. In fact, we've seen subscriptions and online traffic skyrocket in the past month as readers turn to us for quality insight.
This blog is designed to help your team get the most out of their participation in the Barron's Advisor Directory.