Barron's Advisor Marketing Program
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Flight to Quality

3/24/2020

 
Hope everyone is safe and healthy.

Although the market is down, advisors — particularly top advisors — see an opportunity to differen
tiate themselves. “This is what I have trained for.” says top advisors Geri Pell. “This is when we really get to excel.” Advisors to high net worth investors also see a financial upside to disruption. "I think this may be one of the great buying opportunities for us for the next 10 years," says Hall of Fame advisor Christiane Olsen. 

This bullishness is echoed by the staff at Barron's. In a time of uncertainty like this, we have seen extraordinary interest in our content as investors seek out quality analysis.
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  • Barrons.com subscriptions have set new records, and are 668% over our annual target..
  • Barrons.com had 24.5 million unique users in March 
  • MarketWatch is at a stunning 66m unique users in March
  • And the WSJ saw a 30% bump in traffic in March

Across our digital network and in print, you have access to millions of high net worth individuals seeking advice. They could be self-guided investors who had until now thought they could manage without professional guidance. They could be younger professionals who have never experienced market shocks like this. Or, they could be investors with sub par advisors whose shortcomings have been covered up by a decade of gains. All of this spells opportunity open only to ranked advisors. 

Big ticket items

3/6/2020

 
We've been asking advisors who participate the Guide to Wealth if they've won any new business because of it. Here are some big wins advisors have passed on to us:

  • A top ranked advisor in Connecticut won TWO $30m accounts from appearing in the WSJ
  • A top ranked advisor in California says he won an account from the CEO of a helicopter leasing company from his online profile. (Catalina Wine Mixer invite pending)
  • A top ranked advisor in NYC won the business of two MBAs whose start-up was sold at a hefty valuation. They took the time to read through dozens of profile looking for an advisor who dealt specifically in ETFs. 

Despite the uncertainty ahead, there is an opportunity for top advisors to scoop up dissatisfied clients, and Barron's and WSJ are one of the best places to find them. In fact, we've seen subscriptions and online traffic skyrocket in the past month as readers turn to us for quality insight. 

    Barron’s 

    This blog is designed to help your team get the most out of their participation in the Barron's Advisor Directory.

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