Department store pioneer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." A century later advertising is a massive enterprise with creatives, planners, buyers, analysts, demographers, etc, all trying to reach the right "eyeballs" at the right time. Fortunately, we've cut all of that out and delivered you a turnkey, multi-million dollar ad campaign.
We haven't sat on our hands waiting for readers to come to you, we've pushed Barron's advisors out to our readers through the equivalent of $3.1m in advertising in Barron's, WSJ and Marketwatch.*
Here are the topline ways we've promoted the Barron's advisors since last June (from $$$ to $):
Advisors often ask us how readers will find their profile pages. We answer that we're advertising across the Dow Jones network (among other things). Since ad banners are served at irregular intervals its often hard to prove their impact.
This is why we've done an audit of the ads we've run on WSJ and Barrons in the past sixth months. To our delight, we've delivered an astounding $2.1m in digital ads banners for directory participants.* Our ads were shown on 71.5m pages and drove just under 40k visitors from WSJ and Barron's – confirmed subscribers.
This of course is just ad banners. We are also generating tens of thousands of visitors to your pages in other ways:
Ads in print issues of Barron's + WSJ,
Links on the Barron's homepage
Paid and organic Google search
Paid and free social media (facebook, linkedin)
In short, the directory is one of the easiest and most cost efficient ways to tap into your rankings success.